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CMOR
Solutions
CMOR...Answering
your most important questions
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Center for Marketing and Opinion Research
E-Newsletter
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December
2011
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Plan Now
for 2012
What do you need to accomplish in 2012?
Do you need to pass a levy? Roll out a new marketing plan? Get published?
Improve how you serve your clients or customers? CMOR can help!
CMOR is filling up our
project schedule for 2012 and we hope to see your organization on it.
Please
contact Michelle for more
information.
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Coming to
a County Near You
CMOR conducts annual Collaborative Polls as
a research service offered to organizations with a county-wide interest
as an affordable method of collecting information on opinions &
attitudes of county residents. In 2012, CMOR will be conducting polls in
the following counties: Summit, Stark, Medina, Cuyahoga, and Tuscarawas
(new).
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What CMOR
Clients are Saying:
Our
department has regularly participated in the Stark Poll for various grant
initiatives. It is a wonderful resource for us to get professional
research results more affordably. Whether you want to ask one question or
a dozen, CMOR provides the poll results in a detailed report with a
thorough breakdown of the community's responses along with demographic
and quality of life data. CMOR staff have ALWAYS been professional,
reliable and go above and beyond to meet ourexpectations!
Kay Conley, Grants Coordinator, Stark County Health
Department
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Happy
Holidays! At CMOR, we love numbers. Here are a few interesting
facts that we found about one of our favorite seasons:
- 21,000- # of
Christmas tree growers in the U.S.
- 7-10 yrs- the
time it takes Christmas Trees to mature.
- 1890- the
year Christmas lights were first mass produced.
- 23,000,000- # of
people shopping on 12/24/10.
2011
has been another great year at CMOR. In July, we celebrated our
5-year anniversary and were fortunate to add several new
team members. We worked with Summit DD on their successful levy
campaign, completed a Community Health Needs Assessment in Stark
County, and expanded our collaborative poll program to Cuyahoga County.
We look forward to another great year in 2012.
Michelle Henry
and Amanda Barna
Founding partners
of CMOR
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___________________________________________________________
Congrats to Summit DD
 CMOR
was fortunate to be a part of the County of Summit Board of
Developmental Disabilities successful levy campaign. At 70.17%, the
Summit DD had the
highest level of support ever in terms of Summit County
levies.
Congratulations to our friends at Summit DD on a job
well done!
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Case Study: Stark County
Community Health Needs Assessment
 CMOR
recently completed the 2011 Stark County Community Health Needs
Assessment on behalf of the Stark County Health Needs Assessment
Committee which included the Stark County Health Department, the
Aultman Health Foundation, Alliance Community Hospital, and Mercy
Medical Center.
The
first phase of the project consisted of a random sample telephone
survey of Stark County households utilizing the Stark Poll. The second
phase of the project consisted of reviewing and analyzing secondary
data sources to identify priority areas of concern when analyzed
alongside survey data. Using all data available, CMOR identified
priorities for the county.
Nearly
70 officials from health and social services agencies and community
volunteers attended a Community Health Summit in which the health
assessment results were discussed. Based on the data presented at the
summit, participants identified through a vote the county's three
priority health issues: Access to health care and health insurance,
mental health care and healthy lifestyle choices - which includes
topics such as tobacco use - wellness and obesity.
You
can read the full health assessment here.
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CMOR Gives Back
This holiday
season, CMOR is participating in the Victim Assistance Program's Toy
and Gift Drive. Thanks to our generous team members, CMOR has donated
several boxes of toys for their annual Holiday Basket Project.
Every year in
Summit County, the Victim Assistance Program (VAP) provides between
15,000 and 20,000 free and confidential services to victims of crime
including crisis intervention, court support, court advocacy,
counseling and referrals. More information about this great
organization can be found here.
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The Center for Marketing & Opinion Research
is a full service public opinion research firm providing innovative
research solutions to non-profits, government agencies, social service
organizations, colleges and universities, and hospitals. From
telephone, web and mail surveys to field, intercept and key informant
interviews as well as focus group administration, CMOR will
customize data collection to meet client needs. We answer our clients most
important questions through survey research.
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