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Center for Marketing and Opinion Research
E-Newsletter
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March 2011
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2011 Stark Poll
CMOR will be
conducting the 2011 Stark Poll in March and
April. The Poll is a telephone survey that
includes questions posed by multiple organizations in which each
participant purchases only those questions necessary to meet their
information and research needs.
Participating in
the Poll can help answer questions such as:
Have people heard of your organization? OR
How satisfied are people with your organization, products, or services?
Don't miss this
valuable opportunity to receive high quality data at an affordable cost.
Click here for more
information on the Poll.
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What CMOR Clients are Saying:
"I have had the
pleasure of working with CMOR for about a year as they have administered
a large amount of surveys to our constituents throughout the state. Their
quality of work is top notch & the staff is extremely knowledgeable.
They have been very helpful guiding our agengy as to how to get better
results & outcomes. They are very organized & professional &
their work is done timely. Thank you CMOR! "
Tina Evans, Ohio Department of Developmental
Disabilities
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2011 is a big
year for CMOR. In June, we will be celebrating our 5-year
anniversary. In honor of our 5-year anniversary, you will notice
that many of our articles will have a '5' theme. We are
planning something special to celebrate this milestone- more details to come.
We want to be
your research partner. Contact us today to discuss how CMOR can help
you see more (CMOR) and achieve more.
Michelle Henry
and Amanda Barna
Founding partners
of CMOR
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5 Questions to Ask When Writing a Survey
By: Amanda Barna
 Writing a survey can be a tedious assignment. It is not
as easy as just throwing some questions down on a piece of paper. Only
through careful writing, editing, and rewriting can you make a good
questionnaire.
To write a survey
that is effective and that gets you data that you need to make key
decisions, there are several questions that you need to ask yourself
before you get started.
Click here to read
the five questions you should ask yourself when writing a Survey.
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Collaborative Poll Service
For the past four
years, CMOR has conducted annual collaborative polls in Summit, Stark,
and Medina Counties. This year, we are planning on expanding this service
to additional counties including Cuyahoga, Portage, Lorain, and
Mahoning.
Contact us today
if you would like more information about one of these collaborative
polls or if you are interested in getting a collaborative poll started
in your county.
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Meet the Team: Jack Gray
 Jack Gray has joined the CMOR Team as a project
consultant, helping CMOR develop new product lines. Jack has
twenty years of experience in marketing research, serving clients
across a wide variety of industries including financial services,
automotive, not-for-profit, telecommunications, political, healthcare,
and technology. His roster of clients has included some of
America's leading companies including Microsoft, Fed Ex, PNC, Key Bank,
Wells Fargo, and AT&T. He is equally adept at quantitative
and qualitative analysis, having not only moderated numerous focus
group sessions, but also skillfully utilizing a variety of multivariate
statistics techniques to help clients address difficult business
issues. Jack is certified as an Expert in Market Research by the
Marketing Research Association, and is a member of the American
Association of Public Opinion Research (AAPOR). He holds an MBA
in Finance from Wayne State University, and a Bachelor's Degree in
Economics from The Ohio State University.
We are excited
to have Jack be part of the CMOR Team!
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CMOR is Now
EDGE Certified
CMOR recently received Encouraging Diversity, Growth,
and Equity (EDGE) Certification through the Ohio Department of
Administrative Services. The EDGE program establishes goals for state
agencies in awarding contracts to certified EDGE businesses.
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