Ensuring Quality in Public Opinion Research

By: Amanda Barna


Research is the process of collecting and analyzing data, generally speaking. Public opinion research identifies the information required to address issues of importance to the public, designs the method of collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. The success of any public opinion research project is measured by the ability to obtain high quality survey data that is timely, accurate, and reliable.

Public Opinion research is used for many different purposes, such as to:

In public opinion research, high quality data and accurate data go hand in hand- you can’t have one without the other. There are many reasons why data quality is important:

Collecting accurate data is achieved when quality measures are put in place: